Training Page - AM Bid

Win more contracts with our bid training

Public sector tendering can unlock new opportunities for organisations that know how to present their offer clearly and convincingly. The opportunity is significant, but the competition is too.

Strong bids start with understanding what the buyer is asking for, building a clear structure, and making it easy for evaluators to score you highly. That means answering the question directly, using evidence well, and making your value simple to find.

Our bid training is practical and interactive, with tools and techniques you can apply on live bids straight away. You will work through exercises and real examples, not just theory.

Whether you are new to bidding or looking to sharpen an established approach, the training helps you submit stronger, higher-scoring tenders. Expect a focus on what good looks like, what evaluators reward, and how to improve your results.

What you'll get from our training

A clearer approach to breaking down tender questions and scoring criteria
Practical methods to plan stronger answers, including win themes and storyboarding
Techniques to write persuasive, evaluator-friendly responses that evidence value, not just capability
Better review habits to improve accuracy, consistency, and overall quality
Tips to improve presentation, readability, and the use of supporting documents

Our course options

1-Day Bid Writing Course

A highly practical one-day course focused on writing stronger tender responses. You will cover understanding what buyers want, structuring answers for compliance and added value, and presenting your bid clearly using evidence and supporting documents.

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2-Day Bid Writing Course

A deeper, practical course that gives a wider view of bidding beyond writing alone. It includes bid pipelines, pre-bid work and bid or no bid decision-making, alongside planning and writing higher-performing answers to quality questions.

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Advanced Bid Writing Training

A hands-on, one-day workshop for people who already have the fundamentals and want to level up through practice. Expect writing and critiquing exercises, detailed storyboarding, and peer review style feedback focused on benefits, win themes and overall quality.

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In-House and Bespoke Training

Training delivered to your team on a date that suits you, either using one of the existing courses or a bespoke agenda. It can be shaped around bid writing, pre-bid work, bid or no bid, pipelines, or bid strategy depending on what you need most.

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Bid training overview

How we deliver bid training

Our bid writing training is designed to be immediately useful on live tenders. Each session is interactive and practical, with exercises, examples and discussion focused on what evaluators need to see and how to make your responses easier to score.

Your course is led by Charles Grosstephan from Thornton & Lowe, who has delivered bid training to thousands of participants and supports organisations across sectors with bid strategy, writing and improvement.

Training is available online, in-person, or in-house for teams, depending on the course and your requirements.

Testimonials

"An excellent and professionally delivered online course full of information that was of use and a good mix of attendees who worked well together. Highly recommended."

"A good course that was very well presented by Charles Grosstephan. It was done in a manner which was easy to follow with lots of helpful hints, tips and information. Definitely recommended if you are involved with bid writing!"

"Excellent course. Gave me a lot of things to be thinking about whilst writing tenders. I went into the course a bit unsure on what to expect but Charles ran the course and was happy to assist with any questions anyone had. Great course and I've learned a lot that will help me going forward in bid writing."